Sara Boss is Head of Sales at Munich based company VRdirect, a platform provider that allows anyone to time- and cost efficiently implement Virtual Reality projects, without the need of being an expert. With a profound background in journalism and worldwide TV- and film distribution, Sara was moving towards VR already early 2016, enthusiastic about the great potential. Since then, technology and with it the medium have been rapidly evolving. With in-depth knowledge of the market, Sara is encouraging clients from a wide range of different industries to start using VR today – as there has never been a better time.